276 million registered vehicles in the US in 2018 – Hedges and co.   

70% of pop. live in snowy conditions

193,200,000 registered vehicles in snowy conditions, assume 85% have one scraper each

This equals 164,220,000 scrapers in the US

Replaced every 5 years 32,844,000 scrapers sold every year

Scrapers are sold between $6 and $40

Total market at $10 a scraper 328,440,000.  At 14$ a scraper $459,816,000.  

 

Assume for our model it will cost $10 per unit to produce (prod., dist, marketing) and

price point is $29.00 then $20 per unit gross profit

5% of market is 1,642,200 units $32,844,000 gross profit

With a 21% tax rate net profit is $25, 946,760

20% of market is 6,568,800 units sold $131,376,000 gross profit

With 21% tax rate is $103,787,040

 

If price point is $39.99 then $30 gross profit per unit

5% of market is 1,642,200 units $49, 266,000 gross profit

With a 21% tax rate net profit is $38,920,140

20% of market is 6,568,800 units sold $197,064,000 gross profit

With 21% tax rate is $155,680,560

 

For further numbers see the graphs below

 Potential market, price of $29.99 minus $9.99 for manufacturing